Are you looking to improve your Facebook page? Refresh a boring Facebook Page by implementing these eight marketing strategies.
The spotlight may currently be on TikTok and Instagram, but your company can’t afford to overlook Facebook.
Since its start in 2004, Facebook’s number of monthly active users has steadily increased, and by the third quarter of 2022, it had reached nearly 3 billion (2.96 billion to be exact).
It also led the pack in terms of monthly active users in every region of the world in January 2022.
As social media marketers, it’s vital to stay abreast of the latest Facebook marketing strategies that might help you expand your brand, as a large percentage of your target audience is likely active on the platform.
Facebook is likely already being used by your company to communicate with its target demographic; if not, you are losing out on potential customers and sales.
To better connect with your audience, disseminate timely information, and garner social proof, you’ve probably created a Facebook Page.
But are you getting the most out of your Facebook Page to attract your ideal customers? Have you put in the effort to make sure you’re making use of every form and field available?
The good news is that if you’re launching a brand new Facebook Page, the hardest part will be getting it off the ground.
Now that you’ve accomplished this, updating your page is a breeze, and we’re here to make it even easier.
This in-depth tutorial will provide a concise description of the steps necessary to take your Facebook Page from dull to lively using the following eight promotional strategies.
Read on to learn how to get the most out of the most popular social media site in the world.
1. Beyond the Fundamentals of a Facebook Page:
Your business can be found in numerous places online, from your Google Business Profile (GBP) to review sites and social networks.
Potential clients should be able to obtain accurate information about your business anyplace they can find you. This contains your current physical location, website link, phone number, and more.
Twenty percent of potential customers are put off by incomplete or inaccurate listings for businesses.
One good place to begin is by checking to see that your Facebook page is completely up to date.
Next, it’s time for adjustments that go beyond the basics to help your Facebook Page stand out from your competition.
2. Select A Professional Profile Picture:
While not as visible as your cover photo, your profile image appears prominently at the top of your Facebook Page.
It also serves as your avatar on any Facebook posts and photos you publish (on your page and others).
This image should properly represent your brand whenever it is viewed.
Customers may already be familiar with and link your company’s logo with your brand, making its use a standard practice for the majority of organizations.
When someone visits your Facebook Page, it should be obvious which brand they are connecting with.
Your Facebook Page displays your profile image at 176176 pixels on computers, 196196 pixels on smartphones, and 3636 pixels on the majority of feature phones.
Ensure the clarity of your profile photograph by adhering to the aforementioned image dimensions and resolution requirements.
3. Use An Attractive Cover Photo:
Visual content has the ability to attract attention and boost conversion rates.
According to Google, businesses with photographs on their Business Profiles receive 42% more directions queries on Google Maps and 35% more clicks through to their websites than businesses without photos.
Your profile’s cover image is the first thing that will attract people’s attention. It can be the deciding factor in whether or not consumers scroll down to discover more about your business.
Choose a photo that complements your brand while capturing the attention of your audience.
Use a real photograph or artwork that reflects your brand’s aesthetic in terms of colours, mission statement, and core values; avoid stock images.
Stock images fail to give a visual depiction of your business, which might make your brand appear less genuine.
Facebook suggests the following when choosing a cover image:
Left alignment with a 16:9 aspect ratio and a full bleed.
Minimum 400 pixels in width and 150 pixels in height required.
The image loads fastest as an 851-by-315-pixel sRGB JPG file that is less than 100 kilobytes in size.
4. Utilize Facebook Page Templates.
Facebook provides a variety of layouts meant to enhance your Page and facilitate customer discovery.
When browsing other businesses’ Facebook pages, you’ll typically encounter a standardised template.
However, there are also themes that appeal to other types of businesses, like nonprofits, restaurants, service providers, merchants, and more.
Once you’re on your Facebook Page, pick More from the drop-down menu and then Edit Tabs to discover the template that best fits your brand.
Click the Edit button in the template section.
Then, a list of possible templates will appear. Choose the template most pertinent to your business’s category.
If you run a service business, for instance, and choose the service template, you may prominently display your services, along with customer evaluations and specials.
5. Offer a Reward to People Who Like Your Facebook Page:
Consumers place a lot of stock on sales and discounts when making purchases.
Seventy-four percent of U.S. consumers believe discounts play a major role in determining where and what they purchase online. Nearly half of U.S. consumers say they won’t buy from companies if they don’t give discounts.
Your company can use their Facebook page to advertise for free.
These deals may include:
Zero-dollar price tag.
Specialized deal tailored to your needs.
Make a special promotion just for your Facebook fans. For this reason, they will be more likely to follow you and interact with your content.
These deals are subject to modification and variation. If you want your followers to stick around, you should offer new incentives on a regular basis.
6. Create Content That Resonates With Your Target Audience:
You should provide all the information your followers need on your Facebook page.
It’s a chance to learn more about your business, read reviews from your dedicated consumers, and consume relevant content.
Create content of high quality that resonates with your larger audience.
You may also wish to include a variety of post kinds, such as video posts when you have compelling customer testimonials to share or high-quality images when launching a new product.
Regardless of the type of material you provide, ensure that it is relevant and effective for your audience. For instance, if your target demographic is Generation Z, video content may be the way to go.
Ask yourself when generating content: will this post provide value, or am I trying to meet a quota? If the latter is the case, your Facebook content marketing plan may require revision.
Consider the timing of your posts.
Historically, midmorning posts had the most engagement, since people frequently used the app during their commutes to school or work. However, publishing into the wee hours of the morning has taken the lead.
Determine the optimal time to reach your consumer base, as posting times vary by industry.
7. Pay Attention To Comments From Buyers
Responding to all client comments whenever possible is one of the most fundamental Facebook marketing ideas (and digital marketing recommendations in general).
This includes interactions via Facebook Messenger, Facebook Live, Facebook Page reviews, and Facebook Stories.
Being proactive with your responses, regardless of whether the customer has left favourable or negative feedback, demonstrates that your brand values its customers.
Your response time is also important.
53% of customers, according to ReviewTrackers, expect businesses to respond to bad reviews within a week, while 1 in 3 anticipate a response within three days or less.
Ensure you have a plan and team in place for managing your reputation and triaging replies. Set norms and expectations for your team around response review.
Creating response templates is a fantastic approach to respond to consumer reviews across different platforms fast and effectively.
8. Add A CTA
Allow your customers to execute the call to action (CTA) of your choosing fast.
This button appears to the right of your profile image and beneath your cover image. You have a range of CTA choices to pick from, including:
View gift card.
A restaurant brand, for instance, would benefit from adding a Start order CTA.
This removes friction from the consumer’s route to buy by allowing them to initiate an order directly from your Facebook Page, as opposed to your website or a third-party meal delivery service.
Monitor your engagement metrics to determine if the CTA you’ve chosen is producing measurable results. Consider adding a different CTA to see if your audience responds better to alternate messaging if it is not.
To get your engagement analytics, select Insights from the menu.
Facebook Insights include a plethora of statistics, including likes, story reach, page activities, post engagement rates, and the performance of various types of content, among others.
Check these insights frequently to drive your Facebook marketing approach more effectively.
Therefore, updating and improving your Facebook page requires little work.
Rather, it demands continually adapting your social media marketing plan and utilising the existing tools and capabilities.
Follow these Facebook marketing tips as a starting point.
To stay up with Facebook’s ever-changing features, conduct a quarterly audit to determine what’s new and available.
This guarantees that your business is using the capabilities of its Facebook page and staying ahead of the competition.